Urban myth says that the most successful startups go viral – but any experienced entrepreneur knows there’s method to the myth, and that the company on the fast track to acquiring users is the surer bet. Your product might be just what the world wants, but without customers there’s no guarantee of success.

This course will cover marketing for startups with a focus on smart budgeting and measuring ROI.

Learn how to:

- Streamline your customer acquisition to make every penny in your lean budget count.

- Strategically select and attract the right brand partners for your startup.

- Discover the best channels for your brand.

- Budget for customers acquired, as well as how to measure the value of these customers over time.

Jon Stein CEO & Founder of Betterment, is reinventing the investing industry. After seeing product after product that made the investing process more complicated than it needed to be, he set out to create a broadly accessible investment company that would help investors achieve the best return (factoring in costs) for the least risk. Passionate about helping people make smart decisions with their money, he founded Betterment.com in 2008.

Mary Biggins is VP of Marketing at Betterment. Numbers driven and frugal, she's acquired over 15K customers for Betterment at a Cost-Per-Acquisition of less than half of the industry average. A veteran marketer, she's built direct marketing campaigns for brands like Vistaprint, the NFL, and Disney.